This week, we’re joined by Sam Diamond, co-founder of Bird&Be, for a conversation about hormone imbalances and why reproductive health should never be treated as just a women’s issue. Sam shares the personal experiences that led her to build Bird&Be, the science behind the brand’s evidence-based fertility supplements and at-home tests, and how products like inositol can support people navigating ovulation challenges and PCOS (now called PMOS).
We also talk about the importance of advocating for your health, recognizing the signs of hormonal imbalances, what sets Bird&Be apart in the fertility space, and why being proactive about reproductive health matters. Plus, we wrap things up with some fun rapid-fire questions for Sam!
About Bird&Be
Bird&Be offers science-backed supplements, personalized prenatal vitamins, and convenient at-home fertility tests designed to help you better understand your reproductive health, whether you're just starting to think about growing your family, actively trying to conceive, or navigating IVF and fertility treatment. By making expert-backed care and information more accessible, Bird&Be empowers people to take proactive steps on their fertility journey from the comfort of home.
About Samantha Diamond
Samantha Diamond is the Co-Founder and CEO of Bird&Be, a fertility and reproductive health company dedicated to making evidence-based care more accessible. Inspired by her own experience navigating pregnancy loss and the challenges of trying to conceive, she created Bird&Be to provide science-backed supplements and at-home fertility testing that empower people with better information and support.
Follow Sam
Instagram: https://www.instagram.com/startupmamma
LinkedIn: https://ca.linkedin.com/in/samantha-diamond
Connect With Us
If this episode resonated with you, leave a rating on Spotify, Apple Podcasts or YouTube. It helps more people navigating infertility find the support and community they deserve. 💛
The FriedEggs Podcast is hosted and produced by Kayti Christian and Amy Salke.
Disclaimer: This episode is for informational and entertainment purposes only and is not medical advice. Always consult a qualified healthcare provider for personalized care.
🎥 Photography by 20Twenty Productions.
🎶 Show music by the magical Clayre.











